But which schools have the greatest reach? Is it purely a function of the biggest fan bases? Or the best use of Twitter? Or a combination of both?
As you see below, it’s a combination of both – with usual suspects Michigan, Nebraska, Michigan State, Wisconsin and Penn State at the top, though Ohio State is conspicuously missing:
* Neither Nebraska nor Ohio State have official football Twitter accounts, instead using the athletic department account for their Twitter purposes.
It’s particularly curious for Ohio State, whose athletic department has 20 separate official Twitter accounts – but none for football. The Buckeyes do, however, have Twitter accounts for both the men’s and women’s golf teams, men’s and women’s hockey teams, men’s and women’s lacrosse teams, and the compliance office (insert tattoo joke here).
And poor Indiana and Northwestern. Very few people care about the Hoosiers, and the NUFBFamily appears to be pretty small, at least in the social media world.
**Update: A commenter notes that Indiana’s account was created July 23. So there’s that. (Northwestern’s was created in September 2010.)
**Update 2.0: From commenter Duck: “The original @iufootball account was converted into @IUCoachWilson in March 2011. Currently that account has 12,638 followers.”
Note: In future posts, we’ll take a look at what these accounts do well – and not so well.
- Coaches Poll: Michigan Top Big Ten Team (dailybigten.com)